Hereford Butter Market

International Design Competition (2010)

Hereford

Hereford Butter Market

049_High-Town

Andrew Dawson, Paul Southouse, and Hannah Durham


"Roll up, then! Roll up and wander round among the stalls."


"On a busy day this place has the gaudy gaiety, the wit and spontaneity of a funfair in full swing"


"It's the happy-go-lucky homely jumble of these stalls that makes this place a joy"(Shane (1976) The Celebration of the Butter Market, pp.7)


 


John Shane's (1976) book The Celebration of the Butter market astutely identifies the important characteristics of a market, in particular the social and cultural contributions it makes. Seemingly small observations in the book have become important design guides for us when considering how the market should be redeveloped.


The building is secondary to the activities and unique energy generated within it. The proposed "architecture" is seen as an intervention into an existing space, not unlike a stage or film set, with the intention of framing, enhancing and complimenting the characters. As well as being a place of commerce, historically the market became a carnival and spectacle. The competition submission seeks to reaffirm and reinvent the past glories of the market with the introduction of new elements and the reinterpretation of old elements.


049_High-Town
049_Maylord-Street
FINAL-EXPLODED-AXO
049_Site-Plan
049_FINAL-IMAGE2
FINAL-MONEY-SHOT

International Design Competition (2010)

Hereford

Andrew Dawson, Paul Southouse, and Hannah Durham


"Roll up, then! Roll up and wander round among the stalls."


"On a busy day this place has the gaudy gaiety, the wit and spontaneity of a funfair in full swing"


"It's the happy-go-lucky homely jumble of these stalls that makes this place a joy"(Shane (1976) The Celebration of the Butter Market, pp.7)


 


John Shane's (1976) book The Celebration of the Butter market astutely identifies the important characteristics of a market, in particular the social and cultural contributions it makes. Seemingly small observations in the book have become important design guides for us when considering how the market should be redeveloped.


The building is secondary to the activities and unique energy generated within it. The proposed "architecture" is seen as an intervention into an existing space, not unlike a stage or film set, with the intention of framing, enhancing and complimenting the characters. As well as being a place of commerce, historically the market became a carnival and spectacle. The competition submission seeks to reaffirm and reinvent the past glories of the market with the introduction of new elements and the reinterpretation of old elements.